The Changing Landscape of Branding Pharmaceutical Assets
The landscape in which drugs are named is increasingly complex due to rapid changes in technology, consumer expectations and market competition for trademarks. But one of the biggest factors affecting how companies now name their products is change in global regulations. In this paper, inVentiv Health’s Addison Whitney explores some of the factors companies must consider in naming a new product and describes a process for enhancing the likelihood of success.
inVentiv Health is a life science knowledge and services company purpose-built for the new healthcare marketplace
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