The Changing Landscape of Branding Pharmaceutical Assets
The landscape in which drugs are named is increasingly complex due to rapid changes in technology, consumer expectations and market competition for trademarks. But one of the biggest factors affecting how companies now name their products is change in global regulations. In this paper, inVentiv Health’s Addison Whitney explores some of the factors companies must consider in naming a new product and describes a process for enhancing the likelihood of success.
Source:
inVentiv Health is a life science knowledge and services company purpose-built for the new healthcare marketplace
Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 1-866-529-2922 at any time, or fax us at 1-218-740-6417. Outside the U.S., please phone 1-218-740-6395.

Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.
*
First Name
*
Last Name
*
Job Title
*
Company
City
State
Country
*
Email Address
*
Phone