When Marketing for Adherence, Don’t Ignore the Silent Majority
The importance of adherence is well recognized by industry, government, and a variety of healthcare experts. But motivating adherence is not always well understood. In this paper, inVentiv Health’s PMG shows how behavioral science, combined with online data and scientific evidence, can facilitate the behavior changes that can make a real difference to individual and public health.
Source:
inVentiv Health’s Patient Marketing Group creates behavioral interventions based on clinical, psychological and consumer insights to improve health outcomes.
Advanstar Communications provides certain customer contact data (such as customers' names, addresses, phone numbers and e-mail addresses) to third parties who wish to promote relevant products, services and other opportunities which may be of interest to you. If you do not want Advanstar Communications to make your contact information available to third parties for marketing purposes, simply call (toll free) 1-866-529-2922 at any time, or fax us at 1-218-740-6417. Outside the U.S., please phone 1-218-740-6395.

Contact us by mail at Advanstar Communications Inc., 131 West First St., Duluth, MN 55802-2065, USA.
*
First Name
*
Last Name
*
Job Title
*
Company
Company Type
Job Function
*
City
*
State
Country
*
Email Address
*
Phone